Campaign in a banner - Mentos

Here's a cool idea, Mentos have created a banner that brightens your teeth. The banner is so effective that it works as the only content on the microsite.

The rich media banner allows the user to record a message via their webcam and the banner adds sparkle to their teeth. Click here to try it. They can then share the video on Facebook and MySpace (not Twitter though?).

This is an excellent example of using technology to bring the concept to life but also using social media to spread the word. It goes to show how effective good design and technology working together can be...and I would assume at a reasonable cost to the client.